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Sniffing out uniqueness...Uncovering buried potential. |
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Shannon Heggem: Marketing Consultant, Bloodhound, Speaker |
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Call today to schedule your free 15 minute marketing evaluation with the Bloodhound! Shannon offers the following services for professional speakers and trainers: · Current material evaluation and overhaul · One Sheet creation · Brand Identity development · Website evaluation, enhancement, and design · Niche marketing · Complete marketing plan development and implementation
Misbeliefs, Mistakes, and Misadventures in Marketing Professional speakers are capable people who “get things done.” In fact, we ourselves have to be motivated to be able to motivate, don’t we? And when we need to have something done, we seek out the professionals. For tax questions, we consult our accountants. For legal questions, we phone our attorneys. And, if the sink backs up, it’s time to contact the plumber. Why, then, do we take on the fastidious task of marketing our speaking services ourselves? Most speakers take on marketing out of necessity. They realize that business cards need to be printed, and of course a website is a must. So off to the local print shop for cards, and perhaps the neighbor’s son or a friend builds the website...Does this sound familiar? Ah, if only it were that easy. Speakers must develop a strong, clear brand identity to maximize hiring potential. Then, this brand must be implemented into seven basic elements of a productive marketing plan. As your marketing consultant, Shannon Heggem can teach you all about the true definition of marketing. She can teach you how to identify common marketing mistakes speakers make, and offer valuable insights and creative solutions to the challenges of self-promotion. And, she navigates her clients through her seven basic elements of a “wow” marketing plan that will fill your speaking calendar! Remember, the success of any speaking career relies on the quality of the marketing campaign. You might be the most captivating and charismatic speaker, but if meeting planners don’t know how great you are, you won’t get hired! Don’t miss this career-changing opportunity! Call today to schedule your free marketing evaluation! |
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Professional Speakers |
Call Shannon!406.265.WOOF |


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Click here to read Shannon’s article Speakers: Ten Ways To Take Your Headshot From Dull To Dynamic! |
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United States: (406) 265 WOOF Australia: (07) 3123 4428 E-mail: shannon@consultant.com
Bloodhound Marketing A Division of Shannon Heggem Int’l 628 8th Street, Suite 101 Havre, Montana 59501
©1999-2008 Shannon Heggem Int’l ALL RIGHTS RESERVED |
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